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Tatiana Ryabinina –
management consultant making localisation
a nonissue

Raised by semi-pro athletes who became entrepreneurs when the USSR collapsed, I’ve made a skill out of their life’s lesson: succeed with minimal resources by quickly adapting to a new international context.

 

After years of putting that into practice in a variety of roles enabling international customer interactions, I led localisation at ClassPass to unlock the fastest global expansion its leadership had ever seen. 

 

Since then, my mission has been to demystify localisation and make it easy for everyone involved. 

Tatiana Ryabinina

WHY ME?

I’m yet to figure out why localisation is so often seen as a translation-related process or service that requires linguistic expertise.

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If that’s what you need, I can get you covered.

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But my business-driven approach and experience with localisation spanning the entire value chain mean your localisation efforts will focus on delivering business results, not just translation efficiency.

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I’m a management consultant who has built a business from the ground up and advised leaders of all kinds of companies – from early-stage startups to global tech giants.

I’ve managed localisation as an organisational change initiative (and, unlike most language experts, received training in change management).

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I’ve positioned localisation as a key buying criteria for multinationals and a differentiator for a company that has been doing localisation for decades with an army of experts.

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I studied localisation as part of corporate strategy during my MBA and I teach it on a master’s programme. 

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Previously, I was a cross-cultural marketing consultant and a translator from Sanskrit (like those who pioneered “transcreation” before ad agencies made a thing out of it).

WORKING WITH ME

You can choose the format that works best for you:
 

  • Single workshop or workshop series
     

  • Coaching hours on-demand or monthly retainer – for quick help on any localisation-related issues
     

  • Consulting, change management and project management – for developing and implementing a localisation strategy to scale and/or optimise international expansion efforts

​LANGUAGES

  • Trilingual – English, Italian, Russian

  • Understand Japanese, French and Bulgarian, and most other Romance and Slavic languages

  • Highly skilled at improving translation output in 60+ languages spoken in EMEA, APAC and LATAM
     

LOCATIONS

  • Based in London, UK

  • Working remotely with global teams since 2010

  • Worked in the UK, Italy, France, Norway, Russia and Vietnam, with people from 60 more countries, visited half of them

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